About Carljaz

About Carljaz

Delivering excellence through strategic vision, premium brands, and operational mastery.

Our Foundation

Mission, Vision & Values

The principles that guide every decision and define our approach to building premium brands.

Excellence

We pursue mastery in every aspect of our work, from product development to customer experience.

Innovation

Continuous improvement drives our evolution—embracing change and seeking smarter solutions.

Integrity

Transparent practices, ethical operations, and a commitment to doing what's right for our stakeholders.

Leadership

Our Team

The people driving Carljaz forward with vision, expertise, and dedication.

Lawrence Omolo

Lawrence Omolo

Founder & CEO

Visionary leader with a passion for building brands that resonate globally.

Jane Kariuki

Jane Kariuki

Chief Operating Officer

Operational excellence expert driving efficiency across the portfolio.

Mark Ochieng

Mark Ochieng

Chief Strategy Officer

Strategic thinker shaping Carljaz's long-term vision and market positioning.

History

Our Journey

Milestones that shaped Carljaz from inception to industry leader.

2020

Founded

Carljaz established with a vision to build premium brands across diverse markets.

2021

Rehob Launch

Launched Rehob as a multi-category online retailer, establishing our retail foundation.

2022

Portfolio Expansion

Added Rholia Travel and Roline Patisseries, diversifying into travel and culinary sectors.

2023

Digital Transformation

Invested in technology infrastructure and e-commerce platforms across all brands.

2024

Strategic Growth

Expanded market presence, optimized operations, and strengthened brand positioning.

2025

Industry Leadership

Recognized as a leading brand holding company with proven track record in premium markets.

Capabilities

What We Bring

Core competencies and strategic capabilities across our portfolio.

  • Brand positioning & architecture
  • Market analysis & competitive intelligence
  • Growth strategy & business planning
  • Digital transformation roadmaps

Partnerships discussion

Carljaz applies group-level capabilities across its own brands and engages in selected partnership and advisory conversations where there is strong alignment.

Or reach out directly: hello@carljaz.com